GEORGE: That’s great. I was looking on your website and noticed that another selling point is an advanced level of customization.

MATTHEW: It’s interesting you mentioned that. We recently launched a new low bay line. You’d have this product in an office building in an open ceiling concept or you’d have it in the lobby of a hotel where you need a lot of light, but not too much — not like a warehouse, but more than your average downlight or your decorative pendant. Typically you might find them in white, black, bronze, aluminum and that was pretty much it. But within our low bay product range, when you calculate in all the different outer and inner color optics and lumen packages, we have over 870,000 different combinations.

Here are some examples of even more configuration and customization. Say you’re a lighting designer working with a restaurant, and they want to duplicate their fish logo around the inside of the fixture. That’s something we’ve done and can do. We also worked with a large chiropractic franchise in the United States who said, “We have decorative pendants when you come into the reception areas; do you guys have a cylinder?” We said, “Of course we have a cylinder. It’s about five inches in diameter.” And they responded, “It’s a little bit too big. Can you make it smaller?” And so, again, it wasn’t something that we had done, but we said, “All right, give us a couple of days.” And our design team was able to sketch it out on CAD, and we came up with a smaller pendant that fit their needs. So a process that used to take months is now doable in days or weeks.

“Within our low bay product range, when you calculate in all the different outer and inner color optics and lumen packages, we have over 870,000 different combinations.”