An expansive series of designs and line extensions that embody the Japanese concept of “Ma”.
The Power of Balance Collection – Inspired by the Concept of “Ma”.
Viefe has drawn inspiration from the Japanese concept of ‘Ma,’ which celebrates the creative power of empty space or the pause between objects. ‘Ma’ is an essential element that enriches the pure forms in the collection, enhancing their ability to transform spaces with their meaningful presence.
This collection reflects the essence of European design and aims to redefine interiors across the U.S. with its timeless elegance and purposeful innovation. The products are thoughtfully designed in Europe in collaboration with a team of multidisciplinary designers who are constantly experimenting, investigating, and innovating. Considering both trends and classics, the designs are uniquely reinterpreted for beautiful and functional everyday use.
Among the several new designs launched at KBIS were Hinoki Wood and the Luv Wood extension. The company continues to champion the organic strength of wood, a material that embodies both tradition and modernity, that also reflects the company’s roots as a small turnery making wooden buttons. Other featured designs include Brooklyn, Hinoki, and Milano which utilize Aluminum and the mixed metal material Zamak. Additionally, Viefe continues to grow its offerings with the launch of two new finishes, including Brushed Bronze and Matte Bronze.
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