New program introduces transparent pricing, simplified rewards,
and performance-based growth.
Photo: Hunter Douglas
Hunter Douglas announces the official launch of the Pinnacle Dealer Partner Program, a new partnership model designed to simplify dealer engagement, reward performance more transparently, and support long-term business growth.
The Pinnacle Program introduces a single, streamlined structure featuring no participation fees, clearly defined volume-based tiers, standardized benefits, and a simplified support framework.
Built for Growth
Developed in direct response to dealer feedback, the Pinnacle Program simplifies the path to partnership growth by removing ambiguity around fees, tier qualifications, and reward structures. Dealers are automatically placed into one of eight tiers based on prior-year bookings As they move up through the tiers, they gain access to increasingly competitive pricing, enhanced support, exclusive recognition opportunities, and broader marketing tools, empowering them to scale their businesses with greater ease and clarity.
Beyond streamlining the structure, Pinnacle also delivers a more consistent and accessible approach to marketing and dealer support and a new Dealer Success Allowance consolidates previous support programs into one flexible fund, designed to resolve dealer issues quickly while minimizing administrative burden.
“We heard loud and clear that dealers wanted fewer barriers to participation,” said Maren Gehling, Director of Sales, Custom Home & Integration Strategic Partnerships “By eliminating participation fees, we’re making it easier for partners of all sizes to engage with the program, unlock value, and grow their business from day one.”
Further Expanding Options for Custom Integrators
For certain projects or clients, dealers may also find value in exploring Alta Window Fashions, a long-standing brand within the Hunter Douglas portfolio that also falls within the new Pinnacle program. Alta offers a focused assortment of high-quality window treatments with broad appeal, making it a strong fit for budget-conscious jobs or secondary spaces where simplicity and style still matter. As a complementary option, Alta gives dealers the flexibility to meet a wider range of customer needs while maintaining confidence in product quality and performance.
Looking Ahead: Excellence, Recognition, and Education
Beginning in Q2 2026, Hunter Douglas will roll out the Pinnacle Excellence Program, a new performance and development framework that evaluates dealers on operational excellence, engagement, and growth, not volume alone. The program will ultimately support rankings, coaching, certifications, and recognition initiatives.
Dealers will receive ongoing tier and performance communications through their Business Development Managers and via email leading up to final tier confirmations in January.
For more information about Hunter Douglas visit www.hunterdouglas.com.
