Yamaha Launches New Flagship Soundbars

World’s First Soundbars with Native AURO-3D Support Deliver Heightened Realism, Customizable Upmixing, and a Cinematic 3D Soundstage at Home.

GOER DYNAMICS B.V. announces the global launch of AURO-3D technology in Yamaha’s latest flagship soundbars, marking a breakthrough in immersive audio for home entertainment. With the integration of AURO-3D, Yamaha becomes the world’s first soundbar brand to bring this next-generation audio experience into a single, elegant form factor.

The SR-X90A (Soundbar + Subwoofer) is available exclusively in Japan, while the TRUE X SURROUND 90A (Soundbar + Subwoofer + Wireless Speakers) is designed for international markets. Both models include AURO-3D’s advanced Auro-Scene virtualization engine, delivering a transparent, room-filling soundstage with natural depth, verticality, and immersive realism.

Customers can select their preferred listening profile, allowing them to tailor their sound whether for movies, music, or other dialogue-rich TV content. Users have the flexibility to choose their 3D sound experience, creating a more personalized and immersive audio environment.  

No matter the content, the AURO-3D integration in both models delivers a sense of dimensionality and lifelike realism without requiring additional ceiling or height speakers. 

To learn more about the Yamaha TRUE X SURROUND 90A and SR-X90A, visit:

https://usa.yamaha.com/products/audio_visual/sound_bar/truexsurround90a/index.html