The Consumer Technology Association (CTA) are pleased to share that the Home Builder Technology Market Study is now available for download.
This research was conducted to understand the types of home technologies being installed and marketed by U.S. single-family home builders – both large and small. Additional objectives addressed in this report include:
- Identifying the underlying reasons home builders and residential remodelers deploy home technologies.
- Defining the primary benefits of offering home technologies and if such offerings are for the purposes of competitive differentiation, premium pricing, or to meet a perceived industry standard.
- Determining which sales, installation and service partners are utilized in selecting, installing and servicing home technology installations.
Published: December 2023
https://shop.cta.tech/products/2023-home-builder-technology-market
