Technology Profile: outdoor entertainment
Premium Outdoor TV Viewing with Séura
these rugged yet elegant all-weather TVs and soundbars let you bring the party outside
By Stephanie Casimiro
IT’S SATURDAY MORNING and your alma mater is suiting up to play its rival in a nationally-televised event. There’s no chance you’re going to miss this game, but you have a problem — outdoor conditions are perfect. The weather is going to be sunny and bright, and you definitely don’t want to be stuck indoors!
Now, you could haul out your big screen TV and surround sound system onto the patio, but that’s a major hassle. And you know the picture won’t be great – because you simply can’t use an indoor TV for outdoor viewing. If only you had a top-quality TV made just for times like this.
Enter Séura and its line of outdoor, all-weather TVs. We really like these TVs because they’re built for optimal viewing and listening whether you’re in full sun or in the shade, and they’re just what you need so you can enjoy the game and the weather and perhaps an adult beverage or three.
Technology Designer recently sat down with the president of Séura, Tim Gilbertson, to get his take on the vision behind the design.
“We created these TVs with work-hard, play-hard consumers in mind," Tim said. "Their elegant design meets best-in-class video performance in all weather conditions. Séura outdoor TVs enhance beautifully designed outdoor spaces and truly bring people together.
”The scenario you described at the beginning of the article is just one example of what homeowners are looking for as they extend their living spaces into the outdoors. And they’re thinking big — elaborate outdoor kitchens and adjacent, fully-furnished outdoor living rooms.”
Until recently, TVs haven’t been a regular part of this equation. Indoor televisions are made for just that — the indoors. Their picture and sound quality cannot stand up to outdoor environments. Outdoor ambient light makes it hard to see a detailed picture, even in shady areas. At the same time, open air makes it difficult to contain sound, and TVs placed outside have to compete with all sorts of extra noises.
That’s why the brainiacs at Green Bay, Wisconsin-based Séura knew they needed to create a series of products that could bring outdoor TV viewing up to speed with today’s best indoor big screens and fully immerse homeowners in the moment.
“It’s actually kind of ironic, when you think about it,” said Gilbertson. “We’re based in the Frozen Tundra of Green Bay, yet we’re developing these amazing TVs for outdoor viewing. It’s not an area of the country people typically think about when they talk outdoor living spaces, but it’s a trend even here. No matter where they’re located, consumers want to maximize the time they’re able to spend outside, and our TVs certainly allow them to do it.”
Séura’s Ultra Bright line is designed to withstand temperatures from -40° F to 140° F. For a premium sound experience, a powerful two-channel Bluetooth-enabled premium soundbar from Séura is optimized for outdoor conditions. All TVs come with an industry-leading two-year warranty and range in size from 49 to 86 inches.
”No matter where they’re located, consumers want to maximize the time they’re able to spend outside, and our TVs certainly allow them to do it…” — Tim Gilbertson, Séura
So just what is it that makes these TVs different and superior?
For one, it’s the tough construction. They’re specifically designed with all electrical connections and critical devices properly protected and sealed, which keeps out moisture, dust, and insects.
The other is the picture and sound quality.
Ultra Bright is equipped with the company’s exclusive Adaptive Picture Technology, which continuously adjusts multiple picture settings to present optimal video quality in changing lighting conditions throughout the day. It boasts a display three times brighter than any indoor TV and 30 percent brighter than similar alternatives. Its sleek look fits seamlessly into any outdoor design, and its crisp display has amazingly sharp details to absorb every feature.
As for those soundbars I talked about, they’re engineered to have three times the power of the competition’s TV-powered speakers. The front-facing soundbar directs audio output straight toward the viewer, unlike most TVs with rear or downward-facing speakers.
“We literally thought of everything when we designed these TVs,” said Gilbertson. “Our engineers left nothing out.”
We think these Séura TVs represent best-in-class and hope you check them out so you can enjoy your favorite viewing experiences no matter what the weather throws your way.