The Frame from Samsung

Technology Audio/Video

The Frame

TV when it’s on, art when it’s off.

The Frame

Art speaks to people in a unique language. In the luxe realm of residential interior design, an art collection is primary and a primacy. An essential component that lifts a space and inspires. From gallery walls to large wall spaces, homeowners, designers and lighting specialists work together to bring the inspiration of art to the forefront in the modern home.

Art when it’s off. TV when it’s on.

As TV screen sizes continue to expand, more and more interior designers are put off with the thought of an outsized black rectangle dominating any given living space. When the TV is on, everyone is happy to revel in the high definition experience. But when it’s off, the TV really becomes a drag on the overall décor.

The folks at Samsung have engineered a solution that we find to be one of the most welcome additions to the big screen experience and it’s called The Frame.





The Frame is an innovative 4K High-Definition TV from Samsung that also doubles as an art screen that displays curated works of art or your personal photographs. Imagine owning a vast art collection that you can change with a simple flick of the remote control. Leonardo da Vinci, Raphael, Claude Monet, Paul Gauguin, Michelangelo, Vincent van Gogh, Pissarro, Picasso, Rembrandt – the list continues with new, emerging artists in multiple disciplines including photography and computer-generated imagery.

Owners of The Frame now have hundreds and hundreds of options to create something special. The Samsung Art Store is the world’s largest art platform for TV. It houses a rich, diverse library of artwork from prominent museums, galleries and artists that spans the globe. With new customization options and more than 800 available works of art, The Frame transforms any room into an impressive gallery space.

For technology designers, they have to balance the needs and wants of the homeowners and are sometimes put into no-win scenarios. Dad wants a big screen TV to watch football games on and Mom hates the idea of a big black rectangle dominating the wall. With The Frame, you can have the best of both worlds. We give the product a big thumbs up.


The Frame