A Cinematic Exploration of the Power of Light.
DMF Lighting, the leader in modular lighting in the custom integration channel, announced the release of “Light Is Everything,” a visually captivating short film that explores the transformative power of light in design, mood, and human experience. The film, features acclaimed cinematographer Salvatore Totino (Cinderella Man, Spider-Man: Homecoming) and was filmed by equally renowned Clair Popkin (Free Solo, The Rescue). Through beautiful visuals, the film brings to life DMF’s philosophy that light is not merely about illumination—it’s about shaping how we see and interact with our surroundings.
“Cinematographers are masters of using lighting to set tones, evoke emotions, and enhance storytelling. That’s why it made perfect sense for us to collaborate with them to illustrate the importance of lighting in everyday life—a value at the heart of DMF’s philosophy,” said Ruslan Polinovsky, Sr. Director of Marketing, DMF Lighting. “With this film, we aimed to highlight the emotional and technical power of lighting while demonstrating how DMF’s latest innovation—PhaseX—empowers integrators to create stunning lighting environments with ease.”
