SVT, the parent company of TruAudio and VSSL, is excited to announce the appointment of Mike Grubb as the new Vice President of Global Sales. With over 25 years of experience in the audio-visual industry and a strong background in AV integration, Mike brings a wealth of knowledge and expertise to the SVT team.
During his early years in the AV category, Mike owned a successful AV integration company, where he honed his skills and deepened his passion for the audio industry. Notably, his journey in the audio business began with partnering with TruAudio as his preferred speaker line, making this new role a full circle moment in his career.
Throughout his tenure at Atlona, Sonos, and Luxul as a sales and marketing executive, Mike excelled in sales and marketing leadership by and establishing strategic partnerships that expanded the company’s market. His ability to cultivate strong relationships with clients and partners has been instrumental in driving sustained business growth. Mike also volunteered with CEDIA in many facets, Co-Chair- Business Working Group and Technology Council.
Mike is recognized as a growth-oriented sales and marketing leader, with a proven track record of creating strategic alliances that align with ambitious corporate objectives. His approach to leadership emphasizes teamwork, quality, and integrity, enabling him to excel in high-pressure situations and drive revenue growth across both residential and commercial/ProAV channels.
“I’m excited to join SVT and step into this leadership role at TruAudio and VSSL,” said Mike. “With a strong focus on collaboration and innovation, I’m eager to leverage my experience to build meaningful partnerships and drive success. Together, we’ll work to achieve our goals while delivering an outstanding experience for our customers.”
In welcoming Mike to the team, Kary Wawrzyniak, CEO of TruAudio, stated, “I have had the privilege of knowing Mike for many years, and his professional dedication has always impressed me. His extensive experience in the Custom Integration (CI) channel has given him a strong understanding of the industry, trends, and opportunities. Given his outstanding track record and leadership skills, I am confident that Mike will be a tremendous asset to TruAudio and VSSL. His contributions will undoubtedly enhance our sales initiatives and support the company’s long-term growth.”
As Vice President of Global Sales, Mike will be responsible for driving sales strategy, expanding market presence, and fostering a culture of collaboration and excellence within the sales team. His vision aligns with SVT’s commitment to delivering innovative audio solutions and exceptional customer service.
