Matching Your Fridge to Your Fancy New Wheels?

That and More is Possible with True Residential’s Bespoke Offering.

True Residential, a luxury home refrigeration brand with commercial DNA, unveils game-changing new additions designed to enhance the brand’s Build Your True program of custom finish and hardware options—an automotive-grade paintand a dedicated expansion to custom color matching. The brand’s investment inadvanced new paint options allows for unparalleled customization.

“As an American-made company that built the first ever 40 cu. Ft. Upright Freezer and Roll-Top Bottle Coolerson the market in the mid 20th-century, we have a proven track record of creating industry-leading designs, says True Residential Brand Manager, Chelsea Bothe. “We’re thrilled to continue this tradition of innovation with the introduction of the Automotive-Grade Paint option. This marks a significant expansion of our unrivaled personalization and color matching capabilities. Beyond matching any car color can also capture the essence of iconic hues. Whether the customer or interior designer is inspiredby the current zeitgeist—a special pink or sandy shade popularized by recent blockbuster movies, or the latest looks hitting the runways in Paris and Milan, the possibilities are endless.”

The automotive-grade paint options range from alluring mattes to sparkling metallics that perfectly complement the brand’s selection of powder-coat colors. Protected by a rigorously tested top coat, the new paint option offers a unique appeal combined with exceptional quality. The addition will be part of a rapidly growing compilation of curated finishes applied in-house.

The recent debut of a dazzling pink finish, termed “Sorbet”—outside of the brand’s ready-to-order custom options—was a hit. A sophisticated take on the pink craze hitting the design and fashion industries, the color matched finish showcases the brand’s capabilities and exemplifies the unique allure of custom color options. The opportunities are endless with various custom hues including Burgundy, a moody Dusty Rose shade, and personal custom color matches available with True Residential’s powder-coat and automotive-grade technology.