The collaboration with James Hardie, a world leader in fiber cement home siding and exterior design solutions, marks Chip and Joanna Gaines’ entrance into exteriors, the next frontier in home design.
James Hardie Industries, a world leader in fiber cement home siding and exterior design solutions, and Chip and Joanna Gaines, founders of Magnolia, announce a collaboration launching today with an exclusive collection of Hardie® siding and accessories: The Magnolia Home | James Hardie Collection.
Meticulously curated by Joanna Gaines, The Magnolia Home | James Hardie Collection features a palette of beautiful, earthy colors in a variety of classic siding products, styles, and textures. With the launch of this Collection, James Hardie and Magnolia Home hope to inspire homeowners to conquer the next frontier in home design, while simplifying the process of choosing quality products that homeowners can trust.
“One of the most important things for any home is exterior curb appeal,” said Joanna Gaines. “With our collection with James Hardie, I know we are creating a collection of beautiful products that will stand the test of time.”
The Magnolia Home | James Hardie Collection is available in the most popular Hardie® siding styles – plank, shingle, and board-and-batten – as well as trim and soffit products to help complete the exterior. All products are pre-finished with James Hardie’s proprietary ColorPlus® Technology finishes.
Chip Gaines has long preferred Hardie® siding due to its long-lasting beauty and durability – fiber cement siding is noncombustible, holds no appeal for pests, and helps to provide protection against severe weather.
“Hardie® is a brand that we trust for its quality and durability – we have been using it on our exterior renovations for more than 20 years,” Chip Gaines said.
Sean Gadd, President of James Hardie North America, said: “With the launch of this Collection, we are making it easier than ever for homeowners to transform and personalize their home’s exterior. We’re proud to provide products to achieve the designs they are looking for, while helping protect against the elements, like fire and harsh weather, for added peace of mind. We are honored to kick off this long-term collaboration with Chip and Joanna Gaines, a couple who have revolutionized the home design industry.”
Product Details
The Collection’s sixteen ColorPlus® Technology finishes feature a variety of natural, earthy tones, including greens, beiges, and greys. ColorPlus® Technology finishes are James Hardie’s proprietary coatings which are baked onto the board to create a vibrant, consistent finish that is engineered to resist fading or discoloration from UV rays, with a 15-year limited finish warranty.
With a variety of siding styles and textures, the Collection makes it easy to combine carefully thought-through design elements to bring a wow factor to any home. The Collection is available in three classic Hardie® siding styles in the United States and Canada:
- Lap siding: Hardie® Plank in Select Cedarmill® or Smooth textures (sizes: 8.25, 7.25, 6.25 and 5.25)
- Shingle: Hardie® Shingle Straight Edge Panel
- Board-and-Batten: Hardie® Panel in Select Cedarmill® or Smooth textures (size: 4 x 10), paired with Hardie® Trim batten available in Rustic Grain or Smooth textures
To learn more and explore the personalized possibilities of The Magnolia Home | James Hardie Collection, visit JamesHardie.com/Magnolia.
