Reducing environmental impact through reduction of virgin plastic, improvements in transportation efficiency, and lower power consumption during use.
SONY RECENTLY BUMPED UP ITS TARGET TO ACHIEVE CARBON NEUTRALITY BY 10 YEARS, from 2050 to 2040, and its BRAVIA TVs play a big part in that. Here are some of the ways how they plan on doing it.
Less Virgin Plastic in Production
Across every design aspect, from material development to aesthetics, Sony has increased their use of recycled material while preserving the high quality finish. Especially for OLED TVs, Sony-developed SORPLAS™ recycled plastics used for the rear cover, the largest TV part by area, reducing overall virgin plastic use by approximately 60 percent.
SORPLAS™ recycled plastics can be used with careful raw material selection, composition adjustment during manufacturing, and a proprietary additive recipe to achieve the beautiful high-gloss black finish customers expect from BRAVIA.
Another advantage of SORPLAS™ is that it won’t degrade too much even after being recycled several times. Recycled SORPLAS™ parts have a potential to reduce the volume of waste and contribute toward a recycle-oriented society.
Less Packaging
Packaging material has traditionally been used above and below BRAVIA TVs, as well as on the left and right ends. After numerous simulations and decades of global logistics experience, Sony has optimized packaging design to protect the TV with reduced packaging materials, achieving an approximately 35 percent reduction of the packaging plastic volume.
By reengineering the packaging that protects the product during shipping, Sony cut the package size by 15 percent and total weight by 10 percent. This increases the number of units on one pallet by approximately 1.3 times. As a result, CO2 emissions per unit from product transportation have been reduced by approximately 15 percent.
And product information printed on the package has been carefully considered for simplicity and length in order to reduce print ink usage by approximately 90 percent to lower impact without compromising the packaging design and appeal.
High Picture Quality and Low Energy Use
Optimal viewing and energy use is facilitated by automatic brightness control. With ambient light sensing enabled, the screen brightness is optimized for the room’s lighting, and power consumption can be reduced.
One-step TV setup lets users select Power Saving mode that helps to achieve the desired balance between display brightness and power usage simply from the initial setup menu.
Unique signal processing optimizes every part of the picture for clean and vibrant images while also reducing energy usage. And by attaching the exclusive accessory BRAVIA CAM to detect viewer movement, when there is no one in front of the TV the screen is automatically dimmed to minimize power consumption
