audio/video - projection screens
A conversation with Vice President of Sales Adrian Silva.
BY Douglas Weinstein
PHOTO COURTESY OF WAVE DESIGNS, WASHINGTON
THE COMBINATION OF STEWART FILMSCREEN – the benchmark for over 70 years in the projection screen industry – and performance audio/video innovations like Kaleidescape and Sony continue to set the gold standard when it comes to private residential cinema. Recent changes in lifestyles, the advent of large great rooms, and the dynamics of technology innovations continue to push the frontiers of the possible.
I recently sat down with Adrian Silva, Stewart Filmscreen’s VP of Sales, to talk about their latest innovations and his thoughts on putting together a modern reference home cinema.
"I recently saw a Kaleidescape, Sony projector and Stewart Filmscreen together and it just blew me away."ADRIAN SILVA
VP OF SALES | STEWART FILMSCREEN
VP of Sales
Doug: What are you seeing in the marketplace regarding the uptick in consumer demand for the big screen experience?
Adrian: TVs are getting bigger, and media rooms are becoming more popular, as well as the demand for larger screens in the great room. Normally, in a dedicated dark space, most people will recognize the screen itself has a thick velvet border for controlling light. But with consumers wanting that great experience in their great room, we have introduced zero-bezel, edge free screens. The value is that we can go really large with a thin border, appealing to the overall design - it looks good on the wall. And, don’t forget that we can customize any space and hide the screen in the ceiling so it’s only being viewed during movie time. And that’s a significant advantage over really large traditional TVs that eat up a lot of wall space, regardless of deploying screensaver artwork.
And, with our Phantom HALR (high ambient light rejecting) Plus screen, especially paired with the high contrast and amazing color output from the latest laser projectors, consumers can watch their sports and events in any lighting condition – you don’t have to be in a completely dark room.
The newest projectors from Sony are a great example – and the fact that they are laser-based means creating exceptionally vivid images even in bright home living spaces, making it the perfect companion for immersive experiences in films, sports and gaming.
PHOTO COURTESY OF FUTURE HOME, CALIFORNIA
Doug: Talk about the impact of the Kaleidescape experience as it relates to movies and the cinematic experience.
Adrian: Kaleidescape sits by themselves as the premier source of movie content when it comes to the residential space. There just really isn’t anything else like it. So we’re always happy to use their movie server as a source component and over the years we’ve teamed up at various trade shows and industry events.
And their system sends out cues to the other products in the room, so the lights dim and seats adjust as the movie begins. That adds to the exclusiveness of the overall experience.
So we definitely see the value in the Kaleidescape system. When we need quality reference material to put on our screens, they are really the only one to consider. I recently saw a Kaleidescape, Sony projector and Stewart Filmscreen together and it just blew me away. Just a breathtaking image – and when that gets paired with great surround sound, it's quite impressive to think about how far our industry has come to be able to deliver this kind of impact in a home.
Doug: Talk about pre-planning, whether for a dedicated theater or a big screen experience in the great room.
Adrian: Any time a consumer considers putting in something on the scale we’re talking about – a projector, filmscreen, surround sound and performance source material, they really need to get a qualified team in to discuss the options. There are many, including the décor of the space itself – especially if you are integrating the home cinema in a great room where there are lots of aesthetics to consider.
But with proper planning comes years of enjoyment when family and friends get to share impactful movie and sporting experiences.
For a dedicated cinema, an acoustic sound transparent material will be specified for the filmscreen, along with motorized/automated masking so plan for in-wall speakers directly behind the sound transparent screen because you want the image as big as possible. In fact, we just launched a new product called the Harmony G2 which enables this capability along with smaller boarders in our masking system which delivers a more streamlined design.
All of the details are in the planning, so if you’re considering a big screen experience, get a qualified professional in early and explore all of the great options available to make sure your home cinema really delivers the goods!