news – May 2021
Future Music Technologies
Abbey Road Studios and Bowers & Wilkins are partnering to enhance car audio.
HERE IS A PRETTY COOL STORY from two icons in the world of music reproduction. Abbey Road Studios and Bowers & Wilkins recently announced a new phase of their partnership, which will see the two iconic audio brands come together to explore and enhance the in-car audio experience.
Abbey Road Studios is the most famous recording studio in the world and a global music icon. The studios are a center of innovation for recording techniques and technology, education and everything connected to the past, present and future of music development. The legendary studio complex has a phenomenal history spanning almost 90 years, encompassing celebrated work by many of the world’s most famous recording artists from The Beatles, Pink Floyd, Radiohead, Kanye West and Oasis to Florence + The Machine, Frank Ocean, Ed Sheeran, Brockhampton, Sam Smith and Adele.
Bowers & Wilkins has been at the forefront of high-performance audio for more than 50 years. Founded in the UK in 1966, the brand has designed and manufactured premium home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and the endorsement of many of the world’s leading recording studios and musicians.
Over the last five years Abbey Road Studios has been exploring future music technologies, including machine learning and spatial audio, via its music-tech innovation arm Abbey Road Red. Meanwhile, Bowers & Wilkins has been perfecting the art of bringing leading-edge loudspeaker technology to the car environment with BMW, McLaren and Volvo.
Now, the two brands are combining their expertise to bring the studio’s unique acoustic personality to the in-car listening experience for the first time, offering unparalleled sound quality while remaining respectful to the original recording. The partnership between Abbey Road Studios and Bowers & Wilkins will elevate the sound quality and expand the acoustic environment of automotive audio systems, seeking to deliver the most believable listening experience possible.
So having to start commuting to work again now that the pandemic is receding might not be so painful after all!