Publishers’ Letter – Summer 2020

YOU’VE UNDOUBTABLY BEEN ON WEBEX AND ZOOM MEETINGS recently. For business meetings, the limited resolution (720p resolution at 30 frames per second) and poor audio quality, not to mention drop outs and having to re-dial numbers to re-log in, are just the cost of doing business in the new normal. It works, even if it isn’t very elegant. But what about when you have to introduce a product or demonstrate your firm’s capabilities to an audience – whether that’s your dealer base or the press? Is any webinar platform really your best foot forward?

With trade shows cancelled through January 2021 and perhaps beyond, now is the time to think about a better way to get your message out. And nothing works better, in our opinion, than broadcasting live via 4K Ultra High Definition video. Similar to what you watch on your favorite streaming channel, there really is no equivalent today to showcasing your work and offerings in the full splendor of 4K TV.

At Technology Designer, we’ve been doing video work for a long, long time. Our experienced team members and production crew have shot interviews at trade shows, produced commercials and other product-focused videos, so we know our way around how to produce stunning content. Lately, we’ve been championing moving webinar-based presentations to the Vimeo Livestream platform, with high production values, scripted content and live Q & A sessions following the core presentation.

Here’s how it works. Our team works with you to develop a comprehensive and engaging message. Our film crews go to whatever location(s) you determine to shoot product launches, interviews with key shareholders, and then work with you to fine-tune and edit the raw content. Next, we schedule your live event and invite your guests – on a global basis! – to participate. We typically launch multiple live shows throughout the day to take advantage of the best times to reach any given demographic, regardless of where on the planet your audience is located.

Regardless of what your message is – whether you’d like to put on a virtual trade show and introduce products, or assemble enthusiasts to show off your latest product releases, livestreaming is the way to go. Livestreaming is the new luxury when it comes to presentations. Reach out to us if you’d like more information on how you can showcase your brand in resplendent 4K.